What
is green and why go green? Green
is a philosophy and social concern for the conservation and improvement of
environment. Green living is about protecting the environment and behaving ethically.
Many companies are starting to look into why they should go green, both on
economically profitable and socially standpoint. Going green may reduce
companies overhead cost and it will help the companies in the long run. It can
also create goodwill for an organization’s reputation and contribute positively
to brand health and performance.
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How to
go green? Companies may start on recycling plan by having various form of
disposal. For instance, aluminum, paper, plastic and regular trash should be
separated to ensure that they do not mixed together; and recyclable products
will not be sent to landfills where they cannot properly decompose. Another way
is to reduce printing or by emailing documents rather than printing; unless
something absolutely must be on paper. We may also turn off the lights during
lunch break. This will not only reduce our bills but also conserve energy.
For
me, as one of the consumers I am willing to support a brand who go green. If I
am willing to pay more? Yes, I am willing to pay more because going green will lead to more environmental
friendly and ecological responsible decision, which can protect our environment
and sustain natural resources for current and future generations.
“The earth we abuse and the living things we kill will, in
the end, take their revenge; for in exploiting their presence we are
diminishing our future.”
- Marya Mannes
References:
http://infocat.com/sustainability.htm
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